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To apply, send your CV and Cover letter to applications@studenthubng.com or call 08170003285 for more information.]
Job brief
If you live and breathe digital marketing, we want to talk to you. A company that specializes in logistics and the outsourcing for logistics services is looking for a Digital Marketer to develop, implement, track and optimize their digital marketing campaigns across all digital channels.
Responsibilities
· Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
· Designing, building and maintaining our social media presence
· Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Identifying trends and insights, and optimizing speed and performance based on the insights
· Brainstorming new and creative growth strategies
· Planning, executing, and measuring experiments and conversion tests
· Collaborating with internal teams to create landing pages and optimize user experience
· Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· Instrument conversion points and optimize user funnels
· Collaborating with agencies and other vendor partners
· Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate
Requirements
· BS/MS degree in marketing or a related field
· Proven working experience in digital marketing
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Experience in optimizing landing pages and user funnels
· Experience with A/B and multivariate experiments
· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
· Working knowledge of ad serving tools (e.g., DART, Atlas)
· Experience in setting up and optimizing Google Adwords campaigns
· Working knowledge of HTML, CSS, and JavaScript development and constraints
· Strong analytical skills and data-driven thinking
· Up-to-date with the latest trends and best practices in online marketing and measurement
Location – Ikeja, Lagos.
Salary – To be discussed
Job type - Full time.
To apply, send your CV and Cover letter to applications@studenthubng.com or call 08170003285 for more information.]