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Job brief
We are looking for a Marketing Associate to help plan and implement our marketing and advertising activities.
For this role, you should understand the full marketing mix, be able to manage social media accounts, create content, develop/implement campaigns and be familiar with ways to analyze market research and customers’ behavior. You should also be able to create reports, spreadsheets and analyze data to interpret ROI and KPI metrics.
Ultimately, you should help us achieve our business goals through building strong marketing campaigns.
Responsibilities
Manage daily administrative tasks to ensure the Marketing department runs smoothly
Conduct market research to identify new opportunities
Manage social media accounts as assigned
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
Monitor SEO and web traffic metrics
Gather and analyze consumer behavior data (e.g. web traffic and rankings)
Create reports on marketing and sales metrics, like conversion rates
Assist with organizing promotional events
Coordinate with the Marketing Design and Content teams to create advertising material (e.g. social media graphics, ads, brochures, newsletters and more)
Keep organized records of marketing metrics and results of past campaigns
Prepare regular sales forecasting reports
Requirements
Proven work experience as a Marketing Associate, Social Media Manager, Media Associate or similar role
Knowledge of marketing digital tools and techniques
Social Media Management experience
Experience with SEO/SEM campaigns
Solid computer skills, including MS Excel, web analytics and Google Adwords
Excellent communication and presentation skills
Strong analytical skills with a goal-oriented attitude
BSc degree in Marketing or relevant field
To apply, send your CV and Cover letter to applications@studenthubng.com or call 08170003285 for more information.